Political Campaign Hoodie Balenciaga Promotion

Throughout 2016, Bernie Sanders campaigned for the Democratic Party’s nomination for President of the United States. Soon after, Demna Gvasalia showcased his Fall 2017 menswear offering for Balenciaga. As the Political Campaign hoodie demonstrates, these two unlikely moments are forever linked as the brand introduced a new logo borrowing directly from that of Sanders’ campaign – the witty, unexpected motif has been a streetwear icon ever since.