5:20 Graphic Hoodie Balenciaga Sale

Balenciaga has launched a campaign to pay homage to China’s Network Valentine’s Day, a romantic festival rooted in the country’s unique cyberculture. Featuring the date in digital format, the 5:20 graphic that takes centre stage on this hoodie means ‘I love you’ in internet slang, lending a charming, personal touch to your streetwear edit.